Company Profile

Founded in 2003, New Age has grown from a small single-brand distribution company to a diversified corporation with a complimentary multi-brand portfolio. New Age brands currently compete in six growth segments: ready-to-drink tea, energy drinks, premium bottled water and kombucha. Our supporting Colorado-based distribution powerhouse provides a unique and sustainable competitive advantage that amplifies our brands and maintains retail penetration.
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Company History

Our history is one of continuous innovation and brand-building, capturing significant brand and revenue growth since our founding in 2003. Originally a distribution company with a single brand, Aspen Pure water, all-natural Xing Tea was created in the interest of giving consumers an alternative to the artificial, unhealthy offerings of mainstream competitors. Xing has since diversified their product with the formation of Xing Energy, an all-natural, non-GMO energy drink. In June of 2016, New Age Beverages Corporation was formed with the acquisition of Aspen Pure and Xing Beverages by Búcha Live Kombucha. 


Brent WillisChief Executive Officer| Brent Willis

Mr. Willis has served as our Chief Executive Officer since March 2016. Prior to serving as Chief Executive Officer for New Age, he held senior leadership positions at Kraft Foods, ABInBev and served as a President in Latin America for the Coca-Cola Company. Mr.Willis has 20+ years of General Management, C-Level, Board, and Private Equity experience with global leaders in the CPG space. He holds a Bachelor of Science degree in Engineering from the U.S. Military Academy at West Point in 1982 and an MBA from the University of Chicago in 1991.

Gregory GouldChief Financial Officer| Gregory A. Gould

Mr. Gould has served as our Chief Financial Officer since October 2018. Prior to joining the Company, Mr. Gould served as Chief Financial Officer of Therapure-Products (Evolve Biologics), a subsidiary of Therapure BioPharma, Inc., from November 2017 until October 2018. Mr. Gould also served as Chief Financial Officer, Treasurer and Secretary of Aytu BioScience, Inc., or Aytu (NASDAQ: AYTU), from April 2015 until November 2017, and he was the Chief Financial Officer, Secretary and Treasurer of Ampio Pharmaceuticals, Inc., or Ampio (NASDAQ: AMPE), from June 2014 until June 2017. He has held CFO and Principal Accounting Officer roles at several publicly traded corporations and has served as an independent board member and accounting expert. He is a highly accomplished financial executive with expertise in the life sciences industry. Mr. Gould is a CPA in the state of Colorado. He holds a Bachelor of Science in Business Administration from the University of Colorado, Boulder.

Randall SmithPresident, Morinda Holdings Inc| Randall N. Smith 

Randy Smith has served as President of Morinda since December 2018. Prior to serving as President, he was Morinda's Chief Financial Officer, treasurer, and vice president of finance for 14 years. He was a principal in a major international accounting firm, where he specialized in international operations and expansion and had over 20 years of experience consulting with large public and private companies in Chicago, Detroit, and Salt Lake City. Mr. Smith received a Bachelor of Science degree in Accounting and Business Administration from Southern Utah University and his Juris Doctor degree from the University of Utah.

Richard RifeChief Legal & Administrative Officer & Secretary| Richard Rife 

Richard Rife has served as Chief Legal & Administrative Officer and corporate secretary of the Company since December 21, 2018. He also served as chief legal officer for Morinda from 2005. Prior to that, Mr. Rife was vice president & deputy general counsel for Novell, Inc. He has a 35-year background in international corporate law and also served as chief privacy officer for an organization with operations in 170 countries. He received his Bachelor of Arts degree in English and Juris Doctor degree from Brigham Young University